“Canceling” Russia: Implications for Cultural Diplomacy

After February 24th, 2022, the Western society, mainly U.S. and European countries, demonstrated a general trend that can be considered “canceling” Russia in response to its special military operation Ukraine (western companies leaving Russia, athletes under Russian flag being excluded from international sportive events, Netflix suspending services clients, etc.). Among other examples, culture terms of high (classical music, literature, theatre, ballet, art exhibitions) presents case. This article examines relation cultural diplomacy framework wider political confrontation between since influencing public opinion, among things, through remains one frontlines mentioned confrontation. First, authors analyze nature evolution “cancel culture” per se, concluding as social phenomenon it has been politicized rapidly: an instrument stigmatizing perpetrators whose wrongdoings were bordering with actual crime (harassment, racism) quickly became tool penalize any celebrity for expressing views do not agree mainstream agenda. The case D. Trump denied access media platforms January 2021 accordance same logic, while technically remaining head state, was turning point when lost chance remain apolitical practice. However, attempt extend whole independent state – 2022 over matter politics (the conflict Ukraine) new which made clear evolves into manipulation. In addition, critical differences American approaches diplomacy. opinion promoting positive image abroad via diplomacy, relies mostly on culture, become easy target culture”. U. S. approach have historically relied more popular allows them, example, use movies, only construct their own but also promote negative stereotypes about countries regions. Thus, diplomacies two are likely produce conflicting narratives completely different instruments. Because that, even partial temporary internationally gives competitive advantage especially first foremost aim every such activity is create image, view, stereotype afresh, change already existing ones. permanent interaction state’s crucial efficacy. Bearing mind current situation relations tensions Russian-American particular, concludes application manner consequent disbalance capabilities further destabilize increase risk conflicts emerging escalating.